Mobile Coupons

Mobile Applications & Coupons

Opportunities & Forecasts 2009-2014

According to Juniper the Research’s new report on mobile coupons, more than 300 million people will use mobile coupons by 2014, principally in developed markets. Both consumers and advertisers benefit from mobile coupons – consumers get a service which directly saves them money, whereas marketers take advantage of location features build inside many of the services.

However, Juniper’s report also identified some market constraints. For instance, due to privacy issues, some users could be reluctant to share their mobile number to participate in coupon schemes due to the danger of spam and fake coupons.

Further findings include:

• ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions
• North America and Western Europe to be major regions for mobile coupon usage in 2014

Additional details on Juniper’s report titled “Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014″ are available from their website.


In other research The majority of shoppers still get their coupons from Sunday newspapers, but more than 8.9 million U.S. households—or just over 8 percent of the total population—receive coupons via text or e-mail, according to new stats from Scarborough Research.

The growing interest has led brands like Unilever and Pizza Hut to partner with grocers like Kroger (per Mediapost) for mobile coupon deals, as well as launch their own iPhone apps. The increased usage has also led to recent investments in mobile couponing startups like Modiv Media.

The typical mobile coupon user is young (14 percent more likely to be aged 18-24, than average), educated (51 percent more likely to be a college graduate or have an advanced degree) and decidedly female.

The notion of offering coupons via mobile phones has been bandied about since the earliest days of the wireless web, but now it looks like mainstream brands are increasingly convinced that consumers are willing to give them a try.  giant Unilever will kick off a trial powered by mobile marketing startup Samplesaint.com that will let consumers redeem coupons by having a supermarket cashier scan their phones. The four-week long test will be conducted at a ShopRite supermarket in Hillsborough, N.J.

Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special offers; moreover, 68% of such women say they are interested in receiving discounts via their mobile phone, according to a survey